AI is changing how families find care, and if your home care agency is still relying on old-school SEO alone, you could already be invisible. Dylan Medina and Jason Chagnon break down what actually matters now - and why the fundamentals still win in a world of ChatGPT, Google AI, and zero-click search.


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1:49 — Concerns About AI Making Agencies Invisible
3:48 — Fundamentals That Keep Agencies Visible
5:46 — The Continued Relevance of Search Engines
7:43 — Content Quality vs. Quantity in the AI Era
9:35 — Zero-Click Search and Its Implications
11:38 — Reviews and Reputation Management
13:37 — Myths About SEO and AI
15:32 — Tracking AI Visibility and Success Metrics
17:31 — The Future of Paid Ads in AI
19:29 — Actionable Steps for New Agencies
21:25 — The Power of Google Business Profile
23:21 — AI’s Role in Educating the Market
25:23 — Avoiding Wasteful Marketing in the AI Age
27:20 — Summary and Final Tips