Marketing In A Box

The Million Dollar Follow-Up: How Home Care Agencies Recover Revenue from Leads They've Already Written Off

Jason Chagnon

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0:00 | 3:44

Most home care agencies are sitting on revenue they don't realize they have — not from new leads, but from the ones they already worked and stopped following up with.

In this episode, we walk through the CareFunnels Client Re-Engagement Pipeline: what it is, why it exists, and what it's worth in real dollars. According to the Activated Insights Benchmarking Report, agencies that track and follow up on every inquiry bring in nearly one million dollars more in annual revenue than agencies that don't. The average home care client is worth between fifteen and forty thousand dollars in lifetime revenue — and re-engagement contacts cost nothing to re-approach because you already did the acquisition work.

We cover the four Re-Engage Types — On Hold, Lost to Competition, Previous Client, and Unresponsive — and the three-stage pipeline that keeps your team organized, your Client Intake pipeline clean, and your dormant leads moving back toward revenue.

If you run a home care agency and you have contacts sitting in a spreadsheet, a closed pipeline, or nowhere at all — this episode is for you.