
Marketing In A Box
The podcast to help home care agencies succeed online.
Marketing In A Box
Strategic Ways to Reach Caregiver Candidates With PPC Campaigns
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Jason
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Season 1
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Episode 3
How to find them, where to find them, and why PPC can boost your caregiver recruitment and grow your agency.
To compete for top caregiver candidates, you have to take a multichannel approach to recruitment marketing. The workforce is spoiled for choice, so not only is recruiting about connecting with job seekers through many channels, but it’s also about using unique channels undiscovered by the competition, especially if you want to fill the top of your recruitment funnel.
We’ll address the basics of PPC marketing, the foundations of a strong PPC campaign, plus where you should expand your reach to find candidates and grow your caregiver talent pool.
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