Why caregiver recruiters shouldn't ignore the fastest-growing social media app to attract young talent.

One billion people use TikTok every month. Eighty-five million people in the United States alone will use TikTok in 2022, and that number is expected to grow to 90 million by 2023.

The social media app blossomed in popularity during the pandemic when everyone was quarantined at home and looking for both entertainment and connection, and now, TikTok is a platform rife with opportunities for recruiting young and highly qualified caregivers.

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